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Google Finance adds Crypto tab

Photo of: Joseph Stone
by Joseph Stone

Cryptocurrencies are financial investments like any other. The proof? Google completes its Google Finance service by adding a “Crypto” section. The web giant thus displays crypto prices such as BTC, ETH or LTC.

Today, crypto assets are indeed investments, just like stocks and currencies. Google is now also participating in the democratization of cryptocurrencies. How is this happening? Through its online service Google Finance.

A “Crypto” tab allows users to access in one click to the price of several crypto-actives. Users will be able to find the main ones on the market, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC) and Bitcoin Cash (BCH).

On Google Finance, crypto-actives are therefore found alongside more traditional financial products such as stocks and currencies. Is it obvious? Not necessarily. On its YouTube service, Google is regularly strict with regard to crypto in its moderation policy.

The American firm regularly attracts the wrath of users by blocking content related to crypto. A way to simply fight against scams, which are commonplace on the platform?

Not only that. YouTube’s banned videos do not systematically resemble malicious content. News and educational content about crypto are sometimes also targeted by Google’s moderation algorithms.

With Google Finance, however, the firm retains control of the information published, here the prices. But the giant is also reacting to the democratization of crypto-actives among individuals and investors.

In January, the total capitalization of cryptocurrencies reached 1000 billion dollars. Before a brutal turnaround at the end of February, this capitalization even climbed to 1.7 billion. However, it could regain some momentum over the next few weeks.

The crypto expert Bobby Lee estimates that the value of Bitcoin will be multiplied by 4 or 5 in 2021. The value of BTC would thus be in a range between 200K and 250K$. Better yet, Lee predicts that Bitcoin’s capitalization will surpass that of gold by 2028.

This is precisely a condition to encourage a growing number of institutional investors to allocate funds to the BTC rather than to gold. Moreover, this increased participation should help to further reduce the volatility of crypto-active, further enhancing its attractiveness.