At the beginning of November 2020, a new partnership was signed between the crypto trading platform Bybit and the German soccer club Borussia Dortmund. Although the details of the partnership have not yet filtered out, it is expected to run for several years.
For Bybit, the objective is clear: to broaden its customer base. The choice of the German soccer club Borussia Dortmund was not made by chance. The club has a glorious past, a mythical stadium with its “yellow wall” and recent good results on the green field. In addition, Borussia Dortmund enjoys a very good light on a European level. When it comes to German soccer, Borussia Dortmund and Bayern Munich are the two most cited clubs. No wonder that the club has one of the most significant fan bases in the world. The Borussia Dortmund fan community is estimated to be the 7th most significant in the world.
“With this partnership, Bybit intends to expand its brand image and reach more people, since the Bybit logo and slogan will be present at Borussia Dortmund matches, its website and social networks. “Ben Zhou, director of Bybit
The partnership should not stop at a simple sponsoring operation. Indeed, Bybit plans, in the long term, to offer the club’s supporters the opportunity to acquire tokens. These tokens could be used for game applications such as Football Fantasy for example. Here again, little information has filtered through.
It must be said that the operation is sensitive. Recently, the German club Borussia Dortmund had already been involved in this kind of experimentation (launch of tokens). It had created a partnership with Liquiditeam but for some reasons, the operation had failed. By taking the time, Bybit wants to ensure the success of the operation.
This partnership follows many agreements already made. The crypto companies are looking favourably on sponsorship operations with soccer clubs. This allows them to gain significant visibility among supporters, who are usually a relatively young population and are therefore the core target for the crypto field.
For example, in 2019, a partnership was signed between FC Bayern Munich and the company Stryking Entertainment. This partnership allows fans to create a virtual team and compete against each other using electronic cards stored on a blockchain featuring soccer players. Atletico Madrid of Spain and Manchester City and Watford of England have also taken the plunge. These major clubs have signed partnerships with blockchain companies specializing in the game. In Italy, Lazio of Rome also signed a partnership with StormGain.
Many bridges are therefore being built between the worlds of soccer and crypto. No doubt this will further democratize the use of blockchains and cryptocurrencies.