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Dolce Gabbana launches an NFT collection

Photo of: Joseph Stone
by Joseph Stone

After the announcements of FOX, the American entertainment giant which is now investing massively in NFTs, it is the turn of Dolce & Gabbana, the famous Italian brand, to launch an exclusive collection in non-fungible tokens (NFT). Its first NFT range will be in partnership with UNXD, specialized in luxury and digital culture.

Fashion and luxury brand Dolce & Gabbana has announced the launch of an exclusive NFT collection in collaboration with UNXD – a digital marketplace powered by the Polygon network, which aims to become the number one marketplace for luxury.

The Italian company’s first NFT collection will be called “Collezione Genesi” or “Genesis Collection”. Dolce & Gabbana will present it at its upcoming shows in Venice in late August. According to the press release, the specialty luxury collection will focus on the deep-rooted artistic traditions of Venice`

The first concept of the collection is inspired by a dream of designers Domenico Dolce and Stefano Gabbana called “L’abito dei Sogni” or “Dress from a dream”. More NFTs from the Collezione Genesi collection will be unveiled in the weeks leading up to the famous Alta Moda, Alta Sartoria, and Alta Goilleria show. All will be exclusively auctioned on UNXD.

Dolce & Gabbana is not the first high-end fashion player to get involved in the NFT market. Paris Fashion Week designers will also have some NFTs available.

D&G follows high-end fashion brand Gucci, which recently sold its “Gucci Aria” NFT via auction house Christie’s. The Gucci NFT brand was sold for US$25,000, and proceeds from Gucci Aria NFT will be donated to the United Nations Children’s Fund in the United States.

Luxury online retailer Clothia also recently announced the launch of an NFT series based on high fashion.

Famous French fashion brand Louis Vuitton also integrated its digital fashion product line with the first “League of Legends: Real Hurt Qiana Prestige Edition” game.

In line with another NFT game collection, Burberry has successfully launched its Mythical Games-assisted non-fungible token collection.

Even though the prices of many cryptocurrencies are dropping, the non-fungible token market has remained strong, with more and more players entering the market. Recently, artists have also continued to create NFTs, while brands, nonprofits, and foundations are each joining the growing market.